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August 11, 2009 / Stephanie L S Cheng

Selfridge’s Window – A to Z

Wieden + Kennedy was recently commissioned by Selfridge’s in London to create and A to Z of products of the future. Noticeably missing was X, an intentional move to engage Selfridge’s customers to submit ideas of products they believe will be realized in the year 2109 with the letter X. The winning submission, XTRA time by Brenda Durham; a clock that can bend and stretch time while still living within the 24 hr frame. Hence the solution to everyone’s yearning for more than 24 hrs in a day!!! I love it….

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XTRA time.

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