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July 31, 2009 / Stephanie L S Cheng

Diesel New York Flagship Store

Has anyone been to see the new flagship store for Diesel on 5th Ave? The storefront is daunting with a hand-cut black steel logo covering the 3-story storefront exterior…I have my reservations. Not inviting. What’s inside leaves little to be desired but I will wait to make my final judgement until I go in as it was closed by the time I got there.

1pcrao

diesel-fifth-54th-store-03

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